Last Updated on February 24, 2020.

1.     Introduction

Data privacy is important to Law in the Valley (“LITV”, “we” or “us” or “our”).
This Privacy Policy (“Privacy Policy”) provides information about our practices with respect to information, including Personal Information (as defined below) that we collect from you, individuals who visit our website (available at https://www.lawinthevalley.com/ the “Website”), referred as “you” or “your”.  
This Privacy Policy also describes the choices available to you, regarding LITV’s use of your Personal Information, the steps you can take to access your Personal Information and to request, correct or delete it. LITV will not collect, use or disclose your Personal Information other than in compliance with this Privacy Policy.
By using and accessing our Website, you consent to the processing of Personal Information about you, and you signify that you agree to the terms of this Privacy Policy as well as to our Terms of Use.
If you have any question or concern regarding this Privacy Policy, please direct any inquiry to contact@lawinthevalley.com or by mail to: Law in the Valley, 1702-L Meridian avenue, Suite 337, San Jose, California 95125.
This Privacy Policy describes how LITV collects, processes and discloses your Personal Information when you visit our Website. Any reference to “Personal Information” shall mean any information that can be used to uniquely identify or contact you, as an individual, including but not limited to, your first and last name, email address, demographic data.
Our Website may contain links to third party websites that are not owned or controlled by LITV.  This Privacy Policy does not apply to these third-party websites Please be aware that we are not responsible for the privacy practices of such other websites.  We encourage you to read the privacy statements of each and every third-party website that collects personal information.

2.     Personal information you voluntarily provide to us and Why?

2.1        Personal Information voluntarily disclosed

When you visit our Website, you may voluntarily provide Personal Information to us. These are most commonly encountered when:

  • you submit any query on our website,
  • you register for newsletters or other communications from us,
  • you communicate with us using interactive features on our Website.

Personal Information you provide while visiting our Website, includes but it not limited to, your first and last name, e-mail address and any other information you voluntarily provide to us in the body of your message.
We use this Personal Information to communicate with you via email and better understand your needs. Occasionally we may use your Personal Information to send you newsletters, offers, promotions, events and any other marketing information that we think may be of interest to you. However, please note that you will always be able to opt out of such communications at any time by contacting us at contact@lawinthevalley.com.

3.     Information we automatically collect and Why?

3.1        Information collected through Tracking Technologies

When you browse our Website, we may automatically collect certain information regarding your use of our Site (“Usage Information”).
Usage Information may include your internet protocol (IP) address, your browser type and operating system, device type, other unique identifiers (including mobile device identification numbers), Websites you visited before and after visiting our Website, pages you view and links you click on while using our Website, information collected through cookies and other tracking technologies, information about your interactions with e-mail messages, log files, and any other information about how you interacted with our Website.
We may collect this information to analyze your online activities on our Website and across third-party websites, to recognize you when you return on our Website, to store information about your preferences and to send you advertising and marketing emails. As provided below, you may opt out at any time of such advertising and marketing emails.
The technologies we use for Usage Information collection may include the following:
Cookies: Cookies are small information text files that are stored on your computer hard drive by your web browser when you use our Website. Cookies help us recognize you when you return to our Website. We also use cookies to ensure you obtain the information you request, to improve our Website navigation according to your needs and to understand your interests.
Strictly Necessary Cookies: LITV may use some strictly necessary cookies necessary to enable you to use our Website and some of its features, such as the language you choose while visiting our Website, or to track your cookies consent. Because these cookies are necessary to deliver the Website, you cannot refuse them. You can always block or delete them by changing your browser settings. However, some of our features on our Website may not function properly if you disable such cookies.
Performance and Functionality cookies: LITV may use performance and functionality cookies to collect information about how a Visitor, User or Professional may use our Website, for instance, which pages you visit most often, or if you get an error message from a web page, to monitor our Website performance, and improve our Site, Services and your experience. These cookies don’t collect personal information. However, without such cookies, certain functionalities of our Website may become unavailable.
Third-party cookies: LITV may use marketing cookies to help us understand how our Website is being used and how effective our marketing strategy is, or to help us customize our Website for you. We use Google Analytics to analyze the use of our website. The information about your use of our Website as displayed by these cookies is transferred to and stored on a Google server in the United States.  However, Google shortens the IP address from within the EU before transmitting to the United States (other than in exceptional circumstances). More information about Google Analytics’ use of your data can be on the Google Privacy Policy: https://www.google.com/policies/privacy/.  Google provides a browser-add on which allows users to opt-out of Google Analytics across all websites which can be downloaded here: https://tools.google.com/dlpage/gaoptout.
Managing Cookies. You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate op-out links. You can also change your browser settings on your computer or other device you’re using to access our Services. You can find all these opt-out links in the table below. If you have any questions regarding your cookie’s preferences, please direct any inquiry to contact@lawinthevalley.com.

3.2        Do not Track (“DNT”) signals

California law requires that operators of website and online services disclose how they respond to a Do Not Track signal and whether other third parties may collect personal information about an individual’s online activities from their Website or service. Some browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the website or online service that a user visits, indicating that the user does not wish to be tracked. At this time, LITV does not currently respond to Do Not Track signal. We continue to work with the online industry to define a common understanding of how to treat Do Not Track signals.

4.     How we use the information we collect

4.1        General Uses

We use your information, including Personal Information we collect about you for the following, but not limited, purposes:

  • To provide, operate, maintain improve and promote our Website;
  • To communicate with you and respond to any query or request you have submitted;
  • To send you information you have requested from us;
  • To send you information for marketing purposes and keep you posted on our latest announcements, and upcoming promotional events (for opt-out instructions, see below);
  • To compile aggregated statistics about the operations and use of the Website and to better understand the preferences of our Users;
  • To prevent or act against activities that are, or may be, in breach of our Privacy Policy or any other applicable law.
  • To alert you about a security announcement;
  • To carry out other legitimate purposes for which we obtain your consent.

4.2        Legal basis (for EEA Users only)

If you are from the European Economic Area (“EEA”), our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it.
However, we will normally collect Personal Information from you only where we have your consent to do so, where we need the Personal Information to perform a contract with you, where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, or where we have your consent. In some cases, we may also have a legal obligation to collect personal information from you.
If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract, we will make this clear at the relevant time and advise you whether the provision of Personal Information is mandatory or not (as well as of the possible consequences if you do not provide Personal Information).
Similarly, if we collect and use your Personal Information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time why we need to that Personal Information. If we process Personal Information in reliance on your consent, you may be able to withdraw your consent at any time.
If you have questions about or need further information concerning the legal basis on which we collect and use Customer’s Personal Information, please contact us using the contact details provided under the “Contact Us” section below.

5.     How we share the personal information we collect

5.1        We may share your Information with our Service Providers.

We employ and contract with people and other entities that provide us with certain services, such as hosting, maintenance and security of our Website, analytics (collectively, our “Service Providers”) to assist in the provision of our Website. We provide these Service Providers with only the Personal Information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. Unless we tell you differently, our Service Providers do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information with our Service Providers.

5.2        We may share your information in the event of a change of control.

We may also transfer and assign your Information in the event we are sold, acquired, or a majority of our business is acquired by a third party.

5.3        We may share your information in response to legal requests.

We reserve the right to disclose information you provide to us as required by law, in response to legal process and law enforcement requests and as necessary or appropriate, in our view, to operate the Website, process registrations and to protect the rights or property of LITV (including but not limited to disclosure where we believe that such disclosure would be necessary or appropriate to investigate and defend ourselves against any third-party claims or allegations) or to protect the rights, safety or property of our Customers or others.

6.     Security

6.1        Security

LITV is committed to ensuring the security of your Personal Information. We take reasonable precautions to protect the confidentiality and security of your Personal Information placed on our Website. Any Personal Information that we store is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.
If you have any questions about the security of your Personal Information, you can contact us at contact@lawinthevalley.com. We strive to take reasonable measure to protect your security. However, no security system is impenetrable we cannot guarantee that any information may be accessed, disclosed, altered or destroyed by any breach. For more details, please read our Security Policy.

6.2        Personal Information Retention

We will retain the Personal Information we collect where we have an ongoing legitimate business need to do so. This is a case-by-case determination that depends on the nature of the data and why it is collected.
When we have no ongoing legitimate business need to process your Personal Information, we will either delete it or anonymize it.
For example, where we are processing Personal Information based on your consent, that you voluntarily submitted to us, we generally will retain the Personal Information for the period of time necessary to carry out the processing activities to which you have consented.

7.     California Online Privacy Protection Act

If you are a California resident, California law permits you to request information regarding the disclosure by LITV of your Personal Information to a third party for that third party’s direct marketing purposes. To make such request and opt out at any time after granting approval, please contact us by email to contact@lawinthevalley.com.

8.     Children

The Website is not directed at children under the age of 18. We do not knowingly solicit or collect Personal Information from children under the age of 18.

9.     Updates

If our Privacy Policy changes, we will post any changes on this page and if the changes are significant, we will post a notice on the Site or will send you an email. We advise you to keep record of prior versions of this Privacy Policy. We also encourage you to review this Privacy Policy regularly to stay informed about our practices and the ways we can help you to protect your privacy. You will be bound by any changes to the Privacy Policy when you use our Website after such changes have been first posted.

10.  Contact

If you have any questions or concerns about how your Personal Information is handled, please direct your inquiry to contact@lawinthevalley.com.